SEO is an abbreviation for Search Engine Optimization and is the process of ranking a website within a search engine. The goal is to have your website appear in the number one position of the search results when a particular keyword is searched for.
The SEO process can be divided into 2 distinct parts, On Page SEO and Off Page SEO. Each part is as important as the other, and neglecting to focus on either part will leave you wondering why you are not seeing results in your rankings.
Without your expected rankings being achieved, you will receive little to no visitor traffic and hence find it more difficult to make your online business profitable. Customers are the lifeline to any business being successful, so if you fail to get customers to your website, then your business will fail!
There are 3 important steps to setting up your online business which always starts with Keyword Research. Once you know your target keyword markets you can design and build your online store focusing on the On Page SEO factors. When you are ready to begin marketing your website, then you will be solely focusing on the Off Page SEO factors to get your website ranked number one for your target keyword so that people searching for your keywords will easily find your site through Google.