Do you want to know some best secrets of creating a responsive and effective business website that can instantly attract your visitors?
A good website must be easily accessible and needs to be user-friendly, provide excellent navigation capabilities and most importantly, make it easy for visitors to find the information that they want.
Creating a high quality website requires striking a fine balance between different elements including the visuals, layout, design, SEO with an attractive landing page and great content that provides valuable information.
Let’s look at some of these elements in more detail to see how you can use them effectively to get the best results:
# Have a clear and uncluttered layout
If you want to boost the credibility of your website and enhance its value, make sure to have a clean and clutter free design that makes website navigation simple and smooth for your visitors.
The navigation structure must make logical sense and include different products and services that can be grouped based on their categories. If you have similar pages, use drop down menus to make navigation easy for your customers. Remember that every business page must include-About Us page, Services that you offer, location pages, contact page along with a blog page.
# Make your website accessible
If potential customers want to get in touch with you, then it’s important to provide them the right map and directions to avoid any confusion. Provide different ways for customers to get in touch with you and let them choose how they would like to contact you. It’s crucial to include a map, driving directions, phone number, fax, email and links to any of your social media profiles through the contact page.
#Include calls to action statement
It’s important to have a clear call to action on your website so that your visitors know what you want them to do once they reach your website. You may include options for booking an appointment, download voucher, menu, sign up a mailing list or even place a order as call to action statements.
If your business has several locations, then it makes sense to create a custom landing page for each of the options.
# Use social sharing opportunities
You can include social sharing functionalities on your website to make it easy to share blog posts or information through social networks. This way you can encourage visitors to share vital piece of news or recent articles among their contacts and boost the visibility of your website. Social sharing and engagement are core to any business and can help in improving your contacts by providing huge networking opportunities.
#Mobile friendly and responsive website design
It’s very common for people nowadays to access information using mobile and ipad devices for browsing any website. Make sure your website can automatically resize based on the technology that your customers are using. At the same time, it’s important to ensure fast loading times for your website to ensure that your visitors don’t get distracted easily and leave your website.
A responsive design approach is the best way to encourage more number of visitors to your website so they can easily find your website using their mobile or tablet devices.