Do you want to know how to build a solid social media strategy that can represent your brand effectively in the market?
Every business needs to have maximum exposure to promote their products and services to their target customers. In the absence of a well-planned social media strategy, it may be a bit challenging to get the best results in the long term.
Here we discuss a few core social media strategies that can help you get started with this essential task:
–Set realistic goals and objectives
It’s important to carefully assess your company’s overall needs and find out how to use social media channels effectively to reach your goals. There may be plenty of personalized goals that you would have in your mind for your business. However, the most important ones much include improving brand awareness, retaining your customers and reducing your overall promotional costs.
Remember, having too many goals can prove to be distraction so it’s good to have 2-3 primary and secondary goals. At the same time, you need to have well-defined objectives with clear parameters for every specific goal in mind to be attained within a certain time-frame. Make sure your goals are SMART Specific, Measurable, Attainable, Relevant and Time bound.
–Identify your customer profile
It helps to have buyer personas that can define and target specific audience at the right place, right time and using the right messages. Most businesses lack awareness of their ideal customer profiles, which often results in low social engagement levels. Learn about your target customer’s age, income, occupation, interests, likes, dislikes and habits to reach across to them more easily across social media.
The more you know about them, the better it is to target them for promoting your business and boosting your conversion rates.
–Keep a close watch on your competitors
It’s definitely helpful to monitor and keep track of the social media activities of your key competitors so that you can integrate some of them successfully into your overall social media marketing strategy. Pay attention to the types of network they are using, kind of content they share and how they respond to their followers.
The most essential thing is to check their engagement levels to get a general idea about the number of likes, dislikes, shares that their posts are getting to judge the popularity and ranking. This is just effective in providing you with a brief know-how of whose social engagement levels are performing better as compared to the others.
–Target the right social networks
It’s common for most companies to create accounts on every other social network, without judging its overall effectiveness in brand promotion. Instead, use information from your buyer personas to know what social platforms can work the best for your business. Learn from your prospects where they spend the maximum time and target those specific social media channels.
Choose the best tactics suitable for each platform based on your goals and objectives that you want to achieve. At the same time, make sure to have a realistic content strategy in place and combine them with your social media marketing efforts to get the best results for your business.